Notes on Essentialism

How to Survive in the Era of Abundance

The Essentialist Rebel’s guide to prioritization.

A graph from Google Ngram Viewer showing the appearance of “priorities” in the 1900’s in British English.

Decision Amnesia

Efficiency Procrastination

Chess is about effectiveness and not efficiency. It’s all about the check-mate, not in how many moves it happens.

Trade-off Ignorance



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Rafa Ballestiero

Co-founder of Behale. Passionate about mindfulness, habit-forming product design, systems entrepreneurship and serene software.